How to increase brand awareness of an online store?
Oct 31, 2024 3:40:11 GMT
Post by nurnobisorker14 on Oct 31, 2024 3:40:11 GMT
Brand recognition is an indicator of how well people remember a specific brand and everything associated with it. It directly affects the number of buyers, and therefore the volume of sales. Increasing recognition over time begins to work for you on its own. Buyers independently, without additional advertising, search for products of your brand. Therefore, it is very important to increase the recognition of an online store. In this article, we will examine in detail the main 10 ways to improve this parameter.
Contents hide
1) How to measure brand awareness?
1.1) Types of recognition
1.2) Methods of measuring brand awareness
1.2.1) Social networks
1.2.2) Reviews
1.2.3) Search engine analytics
1.2.4) Polls
2) TOP 10 ways to increase brand awareness of an online store
2.1) Direct advertising
2.2) Hidden advertising
2.3) Influencer Marketing
2.4) Search engine optimization of the site
2.5) Buyer stimulation
2.6) Newsletters
2.7) Logo and packaging design
2.8) Souvenir products
2.9) Seasonal trends
2.10) Participation in events
3) Conclusion
How to measure brand awareness?
Measuring people's awareness of your online store is of great importance. Such analysis reveals weak points in terms of promoting your business and helps to build its marketing strategy correctly.
Types of recognition
If a customer can remember your store, then bulk email campaigns you are on the right track. But recognition can also be different:
first brand;
spontaneous knowledge;
knowledge with a hint.
Large, well-known brands are usually recognized without prompting. If you are the first thing people remember when it comes to the sales area you need, that is a good sign. It means you occupy a leading position in the minds of buyers among competitors, and your brand is already associated with the product. Even if your online store is remembered along with other competitors, that is also good.
But the latter type of recognition is more common. New brands and inexpensive mass-market products are usually poorly remembered by people. Such a brand pops into the buyer's mind only when they see the logo, the product itself, or a verbal mention of it.
Ways to measure brand awareness
By regularly monitoring the level of customer awareness of your online store, you can improve your marketing strategy and increase the effectiveness of your promotion campaign. For a more complete picture, use several methods at once.
Social media
Social media monitoring allows you to monitor your brand's reach and mentions. You can use Google Alerts for this. This service sends you notifications when it finds information on the required request.
Reviews
Analyzing reviews of your store will help improve your overall marketing strategy, and with it your brand recognition. The most famous portals are irecommend and otzovik.
Search Engine Analytics
Yandex Metrica and Google Analytics allow you to track the store's website traffic and study your main consumer audience. Also, thanks to Yandex Wordstat and Google Trends, you can view all the analytics on key queries by which people search for your brand.
Polls
Even on your website, it is not difficult to make a small survey for visitors, promising a discount or a gift for it. But keep in mind that the answers depend very much on the specific wording of the questions. It is better to order a marketing study from professionals. This way you will be able to get the most accurate and complete statistical information about your brand, its recognition and the effectiveness of the promotion methods you use.
Increase your sales with Mokka
TOP 10 ways to increase brand awareness of an online store
The problem of your brand recognition should be approached comprehensively, do not get hung up on any one strategy. Try all possible options. For example, you can make a New Year's label for your product, arrange a holiday promotion and advertise it on social networks and with contextual advertising. It turns out that several techniques will be used here at once. Let's highlight 10 main ways to increase brand recognition of your online store.
Direct advertising
Advertising can help you quickly increase your audience and show your product to a large number of potential buyers.
The following work well on the Internet:
contextual advertising in search engines;
permanent banners on thematic sites;
video advertising;
advertising in social networks.
Regular paid advertising temporarily increases the flow of customers. Be sure to use your logo in the advertisement and make the ad memorable. Even if the buyer does not need your product at the moment, he may remember you and subsequently choose your store among many unfamiliar options.
Buyers who click on the link still need to be interested. Do not make transitions to the main page of the site. Links from advertising should lead to the selling landing page.
A well-thought-out SMM strategy is more complex than regular advertising, but it can increase consumer awareness of your brand for a long time. This includes maintaining social media accounts, blogs, forums, and launching viral content.
To increase recognition, advertising must be original and memorable.
Promotion of Internet projects works great offline too. Don't neglect standard types: radio, television, newspapers and magazines, outdoor advertising, etc.
Hidden advertising
This includes all the implicit PR:
expert texts or videos mentioning your store;
news about him on specialized news portals;
popularity ratings, where he is at the top;
reviews on social networks and on special sites for them.
This method is also called external content marketing. Do not neglect it, such references to your site, in addition to the popularity of the brand, promote your store in the search.
Not only does hidden advertising increase brand awareness, it also increases sales volumes, acts as anti-advertisement to competitors, increases customer loyalty and creates a need for your product.
Influencer Marketing
Ordering advertising from authoritative people works well: bloggers, music artists, athletes or specialists in the required field.
Be sure to match the portrait of your potential buyer with the fans of a specific famous person so that the target audience roughly coincides.
Rarely does such advertising look natural, but people trusting a person assume that he or she will not promote a bad product. This method is often combined with sales promotion: an influencer advertising your product can offer discounts with a promo code or something else that attracts buyers.
Search Engine Optimization
Professionally designed SEO content of a website is an important component of its promotion, and therefore, of people remembering your brand. The goal of website optimization is to raise it in search results, which will ensure both an influx of new customers and an increase in people's awareness of your store.
SEO optimization includes:
Studying the specifics of the store and its competitors.
Work with content. Add an SEO description to each product, and general thematic articles mentioning your brand to the site.
Work with meta tags. Make good descriptions and product page titles. Use micro-markup for search bots.
When developing an online store, increasing its position in the search results is one of the main tasks of the promotion company. After all, even if customers know or can remember the brand of the online store, then, if they do not see it on the first page of search results, they will most likely go to another site.
Stimulating buyers
This includes everything that encourages a customer to visit a store or make a purchase:
price reduction (promotions, discounts, coupons);
bonus and discount programs;
gifts, lotteries (you can give samples or branded items with your logo and website name);
competitions;
referral programs;
additional services (product repair, warranty, installation, delivery).
Sales promotion must be combined with advertising, otherwise potential buyers will not learn about your offers.
You can attract attention with standard events and a well-thought-out loyalty program, or you can come up with original, memorable promotions, all of which will increase product sales and your brand recognition.
But do not abuse this method. Seeing discounts constantly, the buyer begins to doubt the honesty of the price of the product.
Connect Mokka and sell more
Newsletters
They are also called direct marketing because the information is directly transmitted to the user.
Options for disseminating information:
Email;
SMS;
Web push;
Messenger;
Social media.
Newsletters are very important for brand promotion. A well-designed strategy can increase customer loyalty, boost sales and, of course, raise awareness of your online store. But along with its effectiveness, this method also has its dangers.
Contents hide
1) How to measure brand awareness?
1.1) Types of recognition
1.2) Methods of measuring brand awareness
1.2.1) Social networks
1.2.2) Reviews
1.2.3) Search engine analytics
1.2.4) Polls
2) TOP 10 ways to increase brand awareness of an online store
2.1) Direct advertising
2.2) Hidden advertising
2.3) Influencer Marketing
2.4) Search engine optimization of the site
2.5) Buyer stimulation
2.6) Newsletters
2.7) Logo and packaging design
2.8) Souvenir products
2.9) Seasonal trends
2.10) Participation in events
3) Conclusion
How to measure brand awareness?
Measuring people's awareness of your online store is of great importance. Such analysis reveals weak points in terms of promoting your business and helps to build its marketing strategy correctly.
Types of recognition
If a customer can remember your store, then bulk email campaigns you are on the right track. But recognition can also be different:
first brand;
spontaneous knowledge;
knowledge with a hint.
Large, well-known brands are usually recognized without prompting. If you are the first thing people remember when it comes to the sales area you need, that is a good sign. It means you occupy a leading position in the minds of buyers among competitors, and your brand is already associated with the product. Even if your online store is remembered along with other competitors, that is also good.
But the latter type of recognition is more common. New brands and inexpensive mass-market products are usually poorly remembered by people. Such a brand pops into the buyer's mind only when they see the logo, the product itself, or a verbal mention of it.
Ways to measure brand awareness
By regularly monitoring the level of customer awareness of your online store, you can improve your marketing strategy and increase the effectiveness of your promotion campaign. For a more complete picture, use several methods at once.
Social media
Social media monitoring allows you to monitor your brand's reach and mentions. You can use Google Alerts for this. This service sends you notifications when it finds information on the required request.
Reviews
Analyzing reviews of your store will help improve your overall marketing strategy, and with it your brand recognition. The most famous portals are irecommend and otzovik.
Search Engine Analytics
Yandex Metrica and Google Analytics allow you to track the store's website traffic and study your main consumer audience. Also, thanks to Yandex Wordstat and Google Trends, you can view all the analytics on key queries by which people search for your brand.
Polls
Even on your website, it is not difficult to make a small survey for visitors, promising a discount or a gift for it. But keep in mind that the answers depend very much on the specific wording of the questions. It is better to order a marketing study from professionals. This way you will be able to get the most accurate and complete statistical information about your brand, its recognition and the effectiveness of the promotion methods you use.
Increase your sales with Mokka
TOP 10 ways to increase brand awareness of an online store
The problem of your brand recognition should be approached comprehensively, do not get hung up on any one strategy. Try all possible options. For example, you can make a New Year's label for your product, arrange a holiday promotion and advertise it on social networks and with contextual advertising. It turns out that several techniques will be used here at once. Let's highlight 10 main ways to increase brand recognition of your online store.
Direct advertising
Advertising can help you quickly increase your audience and show your product to a large number of potential buyers.
The following work well on the Internet:
contextual advertising in search engines;
permanent banners on thematic sites;
video advertising;
advertising in social networks.
Regular paid advertising temporarily increases the flow of customers. Be sure to use your logo in the advertisement and make the ad memorable. Even if the buyer does not need your product at the moment, he may remember you and subsequently choose your store among many unfamiliar options.
Buyers who click on the link still need to be interested. Do not make transitions to the main page of the site. Links from advertising should lead to the selling landing page.
A well-thought-out SMM strategy is more complex than regular advertising, but it can increase consumer awareness of your brand for a long time. This includes maintaining social media accounts, blogs, forums, and launching viral content.
To increase recognition, advertising must be original and memorable.
Promotion of Internet projects works great offline too. Don't neglect standard types: radio, television, newspapers and magazines, outdoor advertising, etc.
Hidden advertising
This includes all the implicit PR:
expert texts or videos mentioning your store;
news about him on specialized news portals;
popularity ratings, where he is at the top;
reviews on social networks and on special sites for them.
This method is also called external content marketing. Do not neglect it, such references to your site, in addition to the popularity of the brand, promote your store in the search.
Not only does hidden advertising increase brand awareness, it also increases sales volumes, acts as anti-advertisement to competitors, increases customer loyalty and creates a need for your product.
Influencer Marketing
Ordering advertising from authoritative people works well: bloggers, music artists, athletes or specialists in the required field.
Be sure to match the portrait of your potential buyer with the fans of a specific famous person so that the target audience roughly coincides.
Rarely does such advertising look natural, but people trusting a person assume that he or she will not promote a bad product. This method is often combined with sales promotion: an influencer advertising your product can offer discounts with a promo code or something else that attracts buyers.
Search Engine Optimization
Professionally designed SEO content of a website is an important component of its promotion, and therefore, of people remembering your brand. The goal of website optimization is to raise it in search results, which will ensure both an influx of new customers and an increase in people's awareness of your store.
SEO optimization includes:
Studying the specifics of the store and its competitors.
Work with content. Add an SEO description to each product, and general thematic articles mentioning your brand to the site.
Work with meta tags. Make good descriptions and product page titles. Use micro-markup for search bots.
When developing an online store, increasing its position in the search results is one of the main tasks of the promotion company. After all, even if customers know or can remember the brand of the online store, then, if they do not see it on the first page of search results, they will most likely go to another site.
Stimulating buyers
This includes everything that encourages a customer to visit a store or make a purchase:
price reduction (promotions, discounts, coupons);
bonus and discount programs;
gifts, lotteries (you can give samples or branded items with your logo and website name);
competitions;
referral programs;
additional services (product repair, warranty, installation, delivery).
Sales promotion must be combined with advertising, otherwise potential buyers will not learn about your offers.
You can attract attention with standard events and a well-thought-out loyalty program, or you can come up with original, memorable promotions, all of which will increase product sales and your brand recognition.
But do not abuse this method. Seeing discounts constantly, the buyer begins to doubt the honesty of the price of the product.
Connect Mokka and sell more
Newsletters
They are also called direct marketing because the information is directly transmitted to the user.
Options for disseminating information:
Email;
SMS;
Web push;
Messenger;
Social media.
Newsletters are very important for brand promotion. A well-designed strategy can increase customer loyalty, boost sales and, of course, raise awareness of your online store. But along with its effectiveness, this method also has its dangers.